Z-incubator

Masterclasses · third Thursday

The schedule is public. The room is members-only.

Members-only because we cap it at 18, not because the knowledge is precious. Every session is written up and published afterwards, free, for anyone.

When
Third Thursday, 6 pm
Where
The board room, third floor
Seats
18, members first
Season one
3 sessions, 53 of 54 seats

The programme

Five sessions on the half nobody teaches.

Every one is a thing that has killed a real product business. None of them is a motivational talk.

  1. 01

    How to write a business plan a lender will read

    Taught by

    Founders who have raised on one, and lenders who have read hundreds

    Most business plans are written to be finished, not to be used. This session builds the other kind: a plan whose numbers you believe, that a bank can underwrite, that a landlord will accept with a lease application, and that tells you in month four whether you are on track or fooling yourself.

    What it covers

    • The one-page version first: problem, product, customer, unit economics, ask
    • Building the financial model from the unit up, not the market down
    • Cash flow versus profit, and why a profitable product business still runs out of money
    • What a lender is checking for, line by line, and what makes them say no
    • The assumptions register: naming every guess so you know which one to test first

    Bring

    Whatever numbers you have, however rough. A spreadsheet is ideal; a notebook is fine.

    You leave with

    A working plan for your own business with a financial model you can update monthly.

    Ran June 2026, 18 came · how it went · the write-up

  2. 03

    Setting up business finances

    Taught by

    Practising accountants who work with product businesses

    A product business has accounting problems a consultancy never sees: inventory on the balance sheet, cost of goods that changes with every shipment, GST paid at the border months before a sale. This session sets up the books so those problems are routine instead of a year-end panic.

    What it covers

    • Separating the money on day one: accounts, cards, and what to never pay for personally
    • Choosing bookkeeping software and the chart of accounts for a business that holds stock
    • GST/HST: registering, collecting, input tax credits, and the border
    • Inventory accounting: landed cost, cost of goods sold, write-downs and what the CRA expects
    • Paying yourself: salary versus dividends, and the payroll obligations either way
    • The monthly close: the fifteen-minute routine that keeps year-end cheap

    Bring

    Your last three months of transactions, in any form. Bank statements are enough.

    You leave with

    Your chart of accounts, a monthly close checklist, and a clear answer on GST for your situation.

    Ran August 2026, 18 came · how it went · the write-up

  3. 04

    Real estate: knowing when to move to a storefront

    Taught by

    Zenith Commercial, an Edmonton commercial real estate brokerage

    Taught by our sister brokerage, whose day job is negotiating these leases, and who would, in fairness, like to lease you a storefront one day. The session is mostly about when not to: half deciding whether a storefront is a good idea for your business at all, and half making sure that if it is, you understand every line of the document before you sign it.

    What it covers

    • The maths: what foot traffic has to be worth to cover rent, fit-out and staff
    • Retail, showroom, industrial bay, or shared space: matching the format to the product
    • Reading a commercial lease: CAM charges, escalations, TI allowances, demolition clauses
    • Which lines genuinely move in a negotiation, and which ones landlords never concede
    • Personal guarantees, and how to limit them
    • Timing: the eight-to-twelve-month runway from first viewing to opening day

    Bring

    Any lease or listing you are considering, and your current monthly sales figure.

    You leave with

    A go / not-yet decision for your business, and the ability to read your own lease and name its three worst clauses.

    Next: Oct 15

  4. 05

    Supply chain: from prototyping to securing a supplier

    Taught by

    Founders who manufacture at scale, and a sourcing agent

    The path from a working prototype to a supplier you can trust is where most physical product businesses stall. This session walks it end to end: finding and vetting manufacturers, negotiating the first order, controlling quality from another continent, and building a relationship that survives your first mistake.

    What it covers

    • Prototype to production-ready: tolerances, materials, and the drawings a factory needs
    • Finding suppliers: domestic, nearshore and overseas, and the real trade-offs
    • The MOQ conversation: why it is negotiable more often than founders assume
    • Samples, pilot runs and pre-shipment inspection: paying a little to avoid paying a lot
    • Landed cost in full: freight, duty, brokerage, FX drift and damage rates
    • The second supplier, and why you need one before you need one

    Bring

    Your prototype or drawings, and any supplier quotes you have received.

    You leave with

    A sourcing plan for your product, a supplier vetting checklist, and a landed-cost sheet filled in with your own numbers.

    Next: Sep 17

How it runs

One session a month, the third Thursday at six, in the board room, capped at 18 seats so nobody sits behind a microphone they cannot see over. Included with every plan: day pass, pay-as-you-go and resident alike. There is no separate ticket. A day pass gets you in when there is a seat on the night.

Sessions are not recorded, so people can ask the question they would not ask on camera and say the real number. Every session is written up the week after and published on the blog.

Why here, and one thing to say out loud

The storefront session is taught by Zenith Commercial, our sister brokerage, whose day job is negotiating those leases. Yes, they would like to lease you a storefront one day. The session is mostly about when not to, and they say so first.

Season two

Season one ran June to August: three sessions, fifty-three of fifty-four seats. Each is written up on the blog.

All events

A seat at the table comes with the desk.

Every plan includes the programme, day pass included. Rent a desk, and the third Thursday of the month is already yours.