It starts with an empty desk.
Every product business begins here. Usually in a garage. This floor is for the next step.
01 / 04 · The spark
Every product business begins here. Usually in a garage. This floor is for the next step.
02 / 04 · The upgrade
By the hour or by the month, on a floor built for people who ship boxes, not just code.
03 / 04 · The dedicated space
Six private offices and a team room, each with a door. Lock in, take the call, leave home at home.
04 / 04 · The scale
A ring table for twenty-two, a microphone at every seat, two screens, three cameras. Half-days come with the doors.


Third floor · Edmonton · 12230 106 Avenue NW · open since November 2025
Most desk space assumes your product is software.
If you move physical goods, the things that matter are different and mostly boring: somewhere to put a pallet, a front desk that signs for your parcels, a stall you can park in, a door that closes when the buyer calls, a room where that buyer takes you seriously. That is what this floor is set up for.

Prices on the page
Month to month, no auto-renewal, no activation fee. Every office, the team room, parking and storage are priced too.

The floor
5 offices with doors and a team room, 8 dedicated desks, 4 of them on the window, a board room seating 22, storage by the pallet, and 35 parking stalls, 15 of them heated underground.

The plan
Where we are, how the money works, the three phases with their triggers, what we refuse to do, and the numbers we update every month.
Stories · illustrative
“I stopped taking buyer calls from the car. Office 3-1 has a door, and the door was the whole reason I moved in.”
“The hides used to live under the dining table. Now they live in a closet on the third floor and the table is a table again.”
“The invoice has the desk and the GST on it and nothing else. After the last place I was in, that alone would have been enough.”
The programme
One masterclass a month in the board room, taught by practising lawyers, accountants, manufacturers and our sister brokerage. Not recorded, so people can ask the question they would not ask on camera; written up the week after and published free. Season one filled fifty-three of fifty-four seats.
A plan a lender, a landlord and your future self will all take seriously.
Sole proprietor, partnership, Alberta or federal corporation. Taught by practising Alberta lawyers.
Accounts, bookkeeping, GST, payroll and inventory accounting. Taught by practising accountants.
When a physical location pays for itself, and how to read the lease when it does.
Prototype, pilot run, MOQ negotiation, quality control, and the supplier relationship.
Coming up
Masterclass · The board room · Members and day passes
Season two opens with the session members asked for most: finding, vetting and negotiating with a manufacturer, and what it really costs to land a pallet in Edmonton.
Pastries & products · The kitchen · Open to everyone
The monthly one. A bakery brings the pastries, everybody brings one thing they make, and nobody gives a talk.
Masterclass · The board room · Members and day passes
Half deciding whether a storefront is a good idea for you at all, half reading the lease line by line if it is. Taught by Zenith Commercial.
Twenty minutes on the floor, no pitch, and you already know the price. If it fits what you are building, you will know by lunch.